MEC Tshitereke Matibe and displaying the portrait of the Yellow Arum lilly he received from Sekhukhune district.

By: Boitumelo Makhapheetja

Limpopo Tourism Agency and the Department of Economic Development, Environment and Tourism (LEDET) in collaboration with Sekhukhune Development Agency, launched the Summer Campaign as an initiative to promote and drive domestic tourism during this festive season.

The event was held recently at Thaba Moshate Hotel & Casino Convention Resort, Burgersfort amid a hive of activity with the aim to showcase Limpopo as a suitable holiday destination for this festive season and to grow market share in terms of domestic travellers.

The campaign kick-started by hosting a group of digital marketing influencers, content creators and journalists on an exciting outdoor and adventure tour of the Sekhukhune District, the day after the main event Key tourism attractions visited during the tour include Echo Caves, Bushman Rock Shelter, Sethunyeng forest trail and Sekweneng Tufa Rock giving travellers a taste of what Limpopo has to offer.

In his speech MEC Tshitereke Matibe commended Limpopo Tourism Agency for its efforts and innovation, stating that the “Limpopo ka Dezemba Campaign” will exceed traveller expectations and capture more holidaymakers this summer. The campaign will run from October 2024 to February 2025, coinciding with the Marula festival.

The aim of the event is to showcase Limpopo as a preferred holiday destination, but most importantly to grow the province’s market share of domestic travellers, thereby making a dent on the triple challenges of poverty, unemployment and inequality.

“I wish to take this opportunity to officially launch the 2024 Summer Campaign

alongside ‘Limpopo ka Dezemba’. I urge people to use this holiday season to visit many offerings the province has at its disposal to re-energize and recharge their bodies and minds to return to their work reinvigorated and productive,” he remarked.

Full speech:  https://www.golimpopo.com/mec-of-ledet-invites-south-africa-to-limpopo-as-he-launches-2024-summer-campaign/?fbclid=IwZXh0bgNhZW0CMTEAAR2Idzq5CtrMecGbJOhfY8KARtQ602Nk3JcWAiCWLpjp_mh_V4E9vWxey2o_aem_Qqzc0OPobBof9Z5UoDIgZA

MEC Tshitereke Mathibe giving a keynote address during the summer campaign launch.

A group of digital marketing influencers, content creators and journalists set the scene for the campaign when they enjoyed hiking at Sethunyeng, a pristine riverine forest trail.

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